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January 29, 2020

Clover System: What It Is and How It Can Benefit Your Business

Payment processing machines today don’t just allow you to accept your customers’ payments – they can also be helpful tools for gaining insight into your business and helping it run smoothly. At Merchants Bancard Network, we offer a wide range of payment processing machines, including Point of Sale systems like the Clover system. It’s a great machine with a variety of features that can benefit your business.

Suite of Products
The Clover system is designed to make running your business simple. It replaces your cash register, payment terminal, receipt printer, and barcode scanner with an integrated suite of products, including a mini Clover and Clover Mobile. The Clover system arrives payments-ready and with built-in basics so you can start getting set up right away. It’s a customizable POS that allows you to add hardware, software and accessories as needed, so the system can expand as you scale your business. Plus, they don’t charge per employee, so it’s a great option for your whole team to use. Clover also syncs to the cloud for added convenience, letting you access sales, reports and more from wherever you happen to be.

Accept Customers’ Preferred Payment Methods
In today’s technological world, it’s important to be able to accept more payment types than just cash; if you don’t, you’ll likely miss out on sales. Consumers now have a wide variety of options when it comes to making purchases, with payment types including swipe cards, EMV cards, contactless NFC payments (such as Apple Pay, Google Pay, and Samsung Pay) and more. Luckily, the Clover system allows you to accept all of these payment types as well as checks, cash and gift cards – all on a stylish looking POS.

Location Convenience
Perhaps your customers pay at a traditional cash wrap. Or, maybe it’s more convenient for you to approach your customers. Whatever the case, Clover has options that meet your needs. For example, the Flex Clover system is a hand-held, mobile payment device that goes where you go, rather than keeping you confined to a cash wrap. The Clover Mini is a miniature POS that can more easily fit into smaller spaces than a traditional POS system. Both options include a variety of helpful features and can accept many different payment types.

Photo by Blake Wisz on Unsplash

Helpful Insights
Clover’s analytics tools help you understand your business by providing real-time, actionable insight. Sales reports allow you to see helpful data like overall and hourly revenue, open orders, refunds and discounts, top-selling items and more. You can track sales across all of your locations, and access data anytime, anywhere using the dashboard on your laptop or mobile phone. End-of-day reports show you gross sales and refunds, tips and server totals, and credit card transactions per card type. You can even download your data or sync it to programs like Xero or QuickBooks.

Foster Positive Customer Relationships
Providing an excellent customer experience is crucial to getting your visitors to favor your brand and become loyal customers. Clover’s customer engagement tools enable you to gain clarity on customers’ preferences and build positive relationships with them. Clover lets you to build customer profiles from credit card sales, including transactions, contact information, and profile photos to give you a better understanding of who your customers are. To encourage repeat business, you can use Clover to create rewards programs that you can promote to your customers and social media followers. You can also set up strategic promotions using social media, text, and emails that include segmented lists and the ability to reach out to customers you haven’t seen for some time. Clover also lets you ask customers for their feedback and communicate with them one on one.

Gift Cards
Gift cards are an effective way to encourage repeat business from current customers and attract new customers to your store. They can also help you boost sales, as customers who redeem gift cards are likely to spend more than the amount on the card. With Clover, you can create your own digital or physical gift cards. Digital gift cards work on any smart mobile device, making them a convenient option for customers. If you prefer a physical card, you can choose from Clover’s 70+ design templates or upload your own for a custom branded look. Both the digital and physical gift card options are more secure than old-school paper certificates, which can lead to fraud. With Clover, you can issue store credit directly from your POS and track gift card sales and redemptions via the reports feature.

As effective as the Clover system is at making running your business a breeze, it doesn’t stop there; Clover incorporates a variety of applications for even more capabilities. Clover’s included POS apps help you schedule shifts, seat guests, manage wait staff, offer discounts, and more. You can also use popular apps like Yelp, Payroll and Time Clock and sync your system with services like Shopify, QuickBooks, and Woo. Thanks to Donors Choose, Clover also helps you give back to your community by letting you give customers the option to round up their purchase total, with the donations going to local schools.

Safe and Easy to Use
Clover makes payment processing safe as well as simple. Clover offers safety features like full encryption on a PCI-certified system and fraud protection up to $100,000. In addition to being able to run credit card transactions in seconds, Clover allows you to set up tax rates at once and apply them automatically. You’re also not reliant on WiFi in order to take payments; offline sales will process when you reconnect. Clover is convenient for your customers as well, giving them more control over tipping and receipt options.

There are many factors to running a successful business in this day and age, but the importance of an effective payment processing machine shouldn’t be overlooked. Clover not only makes it easy to accept your customers’ preferred payment methods, but also reports important data to help you be strategic in your decision making while growing your business.

Want to learn more about the Clover system and how it can benefit your business? Contact us today!